3X Follower Growth for a Local F&B Brand in 60 Days

A local restaurant in Kathmandu had great food, loyal regulars, and zero social media presence. The owner knew they needed to be online but had tried posting occasionally with no results. When they came to us, their Instagram had 340 followers and averaged 12 likes per post. Sixty days later, they had 1,100 followers and their weekend bookings were full two weeks in advance.

The strategy

We started by defining who their customer actually was: young professionals aged 22-35 within a 5km radius who cared about food quality and aesthetics. Every decision after that was made for this specific person, not for a generic audience.

Content that worked

We shifted from static food photos to short-form video: 15-second kitchen clips, chef introductions, time-lapses of signature dishes being plated. Engagement on video content was 4x higher than photos for this audience. We also ran a micro-influencer campaign with 5 local food bloggers — each had under 10,000 followers, but their audiences were hyper-local and highly engaged.

The paid campaign

With a budget of NPR 15,000 per month, we ran geotargeted ads within a 5km radius. The targeting was specific: people who had visited competitor restaurants (retargeting via location data), food-interested users, and lookalike audiences based on existing customers. Cost per result: NPR 8 per new profile visit.